The platform is rolling out a fresh option that enables them to cut down on the volume of AI-created videos appearing in their feeds. This move comes as the company disclosed that it presently contains in excess of 1 bn AI videos.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a global release. This shift comes amid a increase in AI-generated material, spurred by emerging video-generation tools.
AI Proliferation Online
It has been noted that approximately 10% of the quickest rising channels on a popular video site primarily display content made by AI. A large amount of this output is considered low-quality AI content, a label for inferior, mass-produced content that is often absurd or dreamlike.
Based on user feedback that many people appreciate content made with AI tools, ranging from digital art to science explainers, and we aim to give people the option to increase or decrease of that, according to their own likes,” said a platform representative.
Scale of AI Content
TikTok shared that there are currently 1.3bn videos on its service tagged as AI-generated. Collectively, over 100 million pieces of content are uploaded to the app daily, making AI-generated material a limited percentage of its overall inventory.
Customizing Your Feed
Members will be in a position to reduce or increase the volume of artificial media they view by using the topic control option in the platform and selecting “AI-generated content”. Additional categories that can already be controlled under the setting cover current affairs, clothing, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules oblige creators to tag lifelike AI-made content, and it prohibits dangerous AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is without a tag can be deleted under its terms of service.
In addition, the app will now attach an “AI-made” watermark to content made using its own AI tools, or flagged by an cross-platform project for identifying artificial media. This measure is designed to deter users from trying to evade the tagging system.
AI Literacy Programs
TikTok is furthermore launching a $2 million AI literacy fund for specialists and organizations to produce informative material about responsible artificial intelligence. This project will benefit charitable organizations focused on teaching computer science.
Content Safety Approach
The video-sharing app has defended its content review process, following debate over proposals to cut jobs for hundreds of review team members in the UK. It is planning to eliminate 439 jobs in its trust and safety team in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by AI moderation.
A trust and safety lead clarified that staff-based oversight would still have a role, but automated tools can protect employees by removing the most graphic content ahead of it has to be seen by staff. The platform stated a significant reduction in explicit and harmful content reviewed by safety staff over the past year due to the use of its AI tools.
It is vital to integrate humans and technology to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to limit contact with unsafe media as quickly as possible, which is where a significant AI assistance is proving valuable work at speed.”
